A/B Testing

Sometimes referred to as split testing, this is a process of creating two or more versions of one variable (like a webpage or a button) to test on users simultaneously.

Accessibility

Accessibility in web design refers to the practice of designing and developing websites that can be used by people of all abilities and disabilities.

Analytics

Website analytics is the process of collecting and analyzing data about website traffic and user behaviour.

Anchor Text

Anchor text is the visible, clickable text in a hyperlink. It is the text that is displayed to users and that they can click on to follow the link.

Bounce Rate

Bounce rate is a website analytics term that refers to the percentage of visitors to a website who leave the site after viewing only one page, and is an indicator of the effectiveness and relevance of the website.

Breadcrumbs

Website breadcrumbs are a navigation aid that allows users to see the page hierarchy of a website and to easily navigate back to higher-level pages.

Call to Action (CTA)

A call to action (CTA) is a message or button that prompts the user to take a specific action.

Click-through rate (CTR)

Click-through rate (CTR) is a metric for measuring how many clicks a web page or ad receives, as a percentage of the total number of impressions it has had.

Conversion Rate

Conversion rate refers to the percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

Conversion Rate Optimisation (CRO)

Conversion rate optimization (CRO) is the process of improving website efficiency by increasing the percentage of visitors who complete a desired action.

Heatmaps

Website heatmaps are visual representations of user behaviour on a website, showing where users click, scroll, and move their mouse. They can be used to identify patterns and trends in user behaviour and improve website design and usability.

Heuristic Evaluation

Heuristic evaluation is a method of evaluating the usability of a website or software application by identifying issues based on established usability principles.

Hyperlink

A hyperlink, also known as a link, is a reference to a web page or other resource that is embedded in a piece of text or an image.

Landing Pages

Landing pages are standalone web pages that are designed to focus on a specific product, service, or promotion, and are used in online marketing campaigns.

Lead

A lead is a potential customer or client who has show interest in your products or services.

Prototype

A prototype is a preliminary model of a product or system that is used for testing and demonstrating concepts and ideas.

Return on Investment (ROI)

Return on investment (ROI) is a metric that measures whether an investment made a positive financial return when considered against the amount of funding that was initially invested.

Search Engine Optimisation

SEO (Search Engine Optimization) is the practice of optimising a website in order to improve its ranking in search engine results pages (SERPs).

Slug

A slug is a part of a URL that identifies a specific page or post on a website.

SWOT analysis

SWOT analysis is a strategic planning tool that is used to evaluate the strengths, weaknesses, opportunities, and threats of a business or project.

Usability Testing

Usability testing is a method of evaluating a website or software application by testing it with representative users in order to identify any issues or problems that they may encounter while using it.

User Experience (UX)

User experience encompasses how a user perceives their interactions with a website, or product, or system. Every interaction a user has will factor into their overall user experience.

User Experience (UX) Design

The process of designing a user experience. Ideally, you’re making a user experience easy, simple and enjoyable so they come back to experience it again.

User Interface (UI)

A user interface is where a user interacts with a computer, such as when they visit a website or use a product. This might be a display screen, a keyboard or a digital button, for example.

User Interface (UI) Design

User interface design is the process of designing the visual and interactive elements of a product or service, with the goal of making it easy, efficient, and enjoyable to use.

User Personas

User personas are a fictional character that is meant to represent the potential users you might have on your website.

Visits

A visit is a single instance of a user accessing a website or application.

Wireframe

A wireframe is a low-fidelity, 2D visual representation of a website or user interface (UI). It outlines the layout, structure, and content of a page or screen.