Why is it important for companies to measure conversion rate?

Measuring conversion rate allows companies to track the effectiveness of their website and marketing efforts, as well as identify areas for improvement. By analyzing the behavior of visitors who complete a desired action, companies can gain insights into the factors that drive conversions and optimize their website accordingly.

How is conversion rate optimization (CRO) beneficial?

Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who complete a desired action. By testing different website elements, such as page layout, content, and calls-to-action, companies can identify the most effective ways to drive conversions and ultimately increase revenue. CRO is beneficial because it allows companies to make data-driven decisions and continuously improve the user experience on their website.