Why is it important to conduct usability testing?

Usability testing is important for companies because it helps to improve the user experience, increase conversions, and save time and money. By identifying and addressing issues that users encounter while using a website or software application, companies can improve the overall user experience and increase customer satisfaction and loyalty. A website or software application that is easy to use and navigate is more likely to convert visitors into customers. Usability testing can help companies identify and fix any issues that may be causing users to leave the website or abandon the application. Identifying and fixing usability issues early in the design process can also save companies time and money, as it is much more costly to fix these issues after the website or application has been developed.

Why is usability testing beneficial for Conversion Rate Optimisation?

From a conversion rate optimization (CRO) perspective, usability testing has several benefits:

1. Increased conversions: By identifying and fixing usability issues, companies can increase the number of visitors who are able to use and navigate their website or software application, leading to increased conversions.
2. Improved search engine rankings: Websites and software applications that are user-friendly tend to perform better in search engine rankings, as search engines favor websites and applications that provide a good user experience.
3. Reduced bounce rates: Websites and software applications that are easy to use tend to have lower bounce rates, as users are more likely to stay on the website or continue using the application if they can easily understand and navigate it. This can lead to increased conversions and revenue.
4. Cost savings: Conducting usability testing early in the design process can save companies time and money in the long run, as it is much more costly to retroactively fix usability issues after the website or application has been developed.