How are website heatmaps created?

Website heatmaps are typically created using analytics software that tracks user interactions with the website. This data is then visualized in the form of a heatmap, with areas of the website that receive more interaction being represented by warmer colors, and areas that receive less interaction being represented by cooler colors.

What can website heatmaps be used for?

Website heatmaps can be used for a variety of purposes, including:

1. Identifying areas of the website that are receiving high levels of interaction, such as calls to action or key content
2. Identifying areas of the website that are being ignored or overlooked by users
3. Identifying issues with website navigation or layout
4. Identifying opportunities to optimize the website for user engagement and conversion

By analyzing website heatmaps, companies can gain insight into how users are interacting with their website and can use this information to improve the website's design and usability.