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Call to Action (CTA)

What is a call to action (CTA)?

A call to action (CTA) is a message or button that prompts the user to take a specific action, such as making a purchase, filling out a form, or downloading a file. CTAs are commonly used in marketing and advertising to convert website visitors into customers or leads.

What are the types of CTAs?

There are many types of CTAs, including:

  1. Button CTAs: These are buttons that contain a message such as "Buy Now" or "Sign Up" and that prompt the user to take a specific action when clicked.
  2. Text CTAs: These are text links that contain a message such as "Learn More" or "Download Now" and that prompt the user to take a specific action when clicked.
  3. Image CTAs: These are images that contain a message or call to action and that link to a specific page or resource when clicked.

What are the best practices for CTAs?

Some best practices for CTAs include:

  1. Using a clear and concise message that communicates the value proposition of the product or service
  2. Using actionable language that prompts the user to take a specific action, such as "Sign Up Now" or "Buy This Product"
  3. Placing the CTA in a prominent location on the webpage
  4. Using contrasting colors and design elements to make the CTA stand out

By following these best practices, companies can improve the effectiveness of their CTAs and increase conversions on their website.

Relevant Terms

Anchor Text

Anchor text is the visible, clickable text in a hyperlink. It is the text that is displayed to users and that they can click on to follow the link.

Basic

Conversion Rate Optimisation (CRO)

Conversion rate optimization (CRO) is the process of improving website efficiency by increasing the percentage of visitors who complete a desired action.

Basic

Landing Pages

Landing pages are standalone web pages that are designed to focus on a specific product, service, or promotion, and are used in online marketing campaigns.

Basic