How is a visit tracked?

Visits are typically tracked using web analytics software, such as Google Analytics. Web analytics software uses cookies to track the activities of users on a website, including the pages they visit, the duration of their visit, and their interactions with the site. This data is then used to generate reports about the performance and effectiveness of the website.

What are the metrics associated with visits?

There are several metrics that are associated with visits, including:

1. Visit duration: This is the amount of time that a user spends on a website or application during a single visit.
2. Pageviews: This is the total number of pages that a user views during a single visit.
3. Bounce rate: This is the percentage of visitors to a website who leave the site after viewing only one page.
4. Conversion rate: This is the percentage of visitors to a website who complete a desired action, such as making a purchase or filling out a form.

By analysing these metrics, businesses can gain insight into the behavior and interests of their website visitors and identify opportunities to improve the user experience and increase conversions.