Conversion Rate Optimisation (CRO)
What is conversion rate optimisation (CRO)?
Conversion rate optimisation (CRO) is the process of improving the percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. The goal of CRO is to increase the efficiency of a website by converting a higher percentage of visitors into customers or leads.
How is conversion rate optimization (CRO) conducted?
CRO is typically conducted through a combination of data analysis, usability testing, and A/B testing. Data analysis involves analyzing website analytics and user behavior data to identify patterns and trends. Usability testing involves testing the website with representative users to identify any issues or problems that they may encounter. A/B testing involves testing different versions of a website or web page to determine which version performs better in terms of conversions.
Why is conversion rate optimization (CRO) important?
CRO is important because it can help businesses to increase the efficiency of their websites and to generate more leads or sales. By identifying and addressing issues that are causing visitors to leave the website without completing a desired action, businesses can increase the number of conversions and drive revenue. CRO is also important because it allows businesses to continuously improve the performance of their website and to stay competitive in their industry.
Relevant Terms
Usability Testing
Usability testing is a method of evaluating a website or software application by testing it with representative users in order to identify any issues or problems that they may encounter while using it.
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A/B Testing
Sometimes referred to as split testing, this is a process of creating two or more versions of one variable (like a webpage or a button) to test on users simultaneously.
Basic
User Experience (UX)
User experience encompasses how a user perceives their interactions with a website, or product, or system. Every interaction a user has will factor into their overall user experience.
Basic