Anchor Text
What is Anchor Text?
Anchor text is the visible, clickable text in a hyperlink. It is the text that is displayed to users and that they can click on to follow the link.
What is the purpose of anchor text?
The main purpose of anchor text is to provide users with a descriptive label for the link, so that they know where the link will take them. It is also used by search engines to understand the content and context of the linked page.
How is anchor text used in SEO?
In search engine optimization (SEO), anchor text is used to signal to search engines the topic and relevance of the linked page. It is important to use descriptive and relevant anchor text in order to improve the search engine rankings of the linked page.
What are the best practices for anchor text?
Some best practices for anchor text include:
- Using descriptive and relevant anchor text that accurately reflects the content of the linked page
- Avoiding generic or vague anchor text, such as "click here" or "learn more"
- Using a variety of anchor text, rather than using the same anchor text repeatedly
- Using natural-sounding anchor text that reads well to users
By following these best practices, companies can improve the usability and SEO of their website.
Relevant Terms
Accessibility
Accessibility in web design refers to the practice of designing and developing websites that can be used by people of all abilities and disabilities.
Basic
User Interface (UI) Design
User interface design is the process of designing the visual and interactive elements of a product or service, with the goal of making it easy, efficient, and enjoyable to use.
Basic
Doherty Threshold
The Doherty Threshold is the point at which a user's perception of the time it takes for a computer system to respond becomes noticeable, leading to decreased productivity and satisfaction if exceeded.
General Principles