Glossary
Our glossary page is a comprehensive resource for understanding key terms and concepts in the fields of digital marketing and conversion rate optimization. From A/B testing and landing page optimization to psychology principles used in user experience design this page covers the most important terms that you need to know in order to be successful in these fields. Use the glossary to familiarize yourself with the lingo, or as a reference when you come across a term that you don't understand.
Term of the day
User Experience (UX)User experience encompasses how a user perceives their interactions with a website, or product, or system. Every interaction a user has will factor into their overall user experience.
Aesthetic-Usability Effect
The Aesthetic-Usability Effect states that a product's aesthetic appeal can positively influence its usability. In other words, a product that is pleasing to look at is more likely to be used effectively.
General Principles
Doherty Threshold
The Doherty Threshold is the point at which a user's perception of the time it takes for a computer system to respond becomes noticeable, leading to decreased productivity and satisfaction if exceeded.
General Principles
Occam’s Razor
Occam's razor is a principle that states that, given a choice between competing explanations or solutions, the simplest one is most likely to be correct."
General Principles
Pareto Principle
The Pareto Principle, also known as the 80/20 rule, states that roughly 80% of effects come from 20% of causes.
General Principles