A/B Testing
Sometimes referred to as split testing, this is a process of creating two or more versions of one variable (like a webpage or a button) to test on users simultaneously. By showing groups of users a different option, you can see which option is preferable for your end goal (like conversions). It allows you to know, rather than guess, which option will work better.
Relevant Terms
User Interface (UI) Design
User interface design is the process of designing the visual and interactive elements of a product or service, with the goal of making it easy, efficient, and enjoyable to use.
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User Experience (UX) Design
The process of designing a user experience. Ideally, you’re making a user experience easy, simple and enjoyable so they come back to experience it again.
Basic
User Personas
User personas are a fictional character that is meant to represent the potential users you might have on your website.
Basic