Bounce Rate
What is bounce rate?
Bounce rate is a website analytics term that refers to the percentage of visitors to a website who leave the site after viewing only one page. A high bounce rate indicates that visitors are not finding the content or navigation of the website engaging or relevant, and are leaving the site without exploring further.
How is bounce rate calculated?
Bounce rate is calculated by dividing the number of single-page sessions (visits) by the total number of sessions (visits) to the website. For example, if a website has 100 visits and 50 of those visits are single-page sessions, the bounce rate would be 50%.
Why is bounce rate important?
Bounce rate is important because it is an indicator of the effectiveness and relevance of a website. A high bounce rate may indicate that the website is not meeting the needs or expectations of its visitors, or that it is not effectively promoting its content or services. By analyzing bounce rate and other website metrics, businesses can identify opportunities to improve the user experience and increase engagement on their website.
Relevant Terms
Analytics
Website analytics is the process of collecting and analyzing data about website traffic and user behaviour.
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Landing Pages
Landing pages are standalone web pages that are designed to focus on a specific product, service, or promotion, and are used in online marketing campaigns.
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Conversion Rate Optimisation (CRO)
Conversion rate optimization (CRO) is the process of improving website efficiency by increasing the percentage of visitors who complete a desired action.
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