Jakob’s Law
This law states that web users prefer new sites they visit to act in a similar way to other sites they use. The familiarity makes the new site easier to use.
Relevant Terms
User Personas
User personas are a fictional character that is meant to represent the potential users you might have on your website.
Basic
User Interface (UI)
A user interface is where a user interacts with a computer, such as when they visit a website or use a product. This might be a display screen, a keyboard or a digital button, for example.
Basic
User Experience (UX) Design
The process of designing a user experience. Ideally, you’re making a user experience easy, simple and enjoyable so they come back to experience it again.
Basic