Occam’s Razor
What is the Occam's Razor Principle?
Occam's Razor is a principle that states that, when presented with multiple explanations for a phenomenon, the simplest explanation is most likely to be correct.
How is Occam's Razor used during Conversion Rate Optimisation?
When selecting a hypothesis or solution, it is best to choose the one with the fewest assumptions to avoid over-complication. In addition to choosing the right hypothesis, it is also important to choose the right testing method. Using known variables and data to make decisions will often lead to better results. A successful CRO strategy involves learning and analyzing real data consistently. It is important to remember that gut feelings may not always be accurate.