How is Occam's Razor used during Conversion Rate Optimisation?

When selecting a hypothesis or solution, it is best to choose the one with the fewest assumptions to avoid over-complication. In addition to choosing the right hypothesis, it is also important to choose the right testing method. Using known variables and data to make decisions will often lead to better results. A successful CRO strategy involves learning and analyzing real data consistently. It is important to remember that gut feelings may not always be accurate.